capa.jpg
2Q==.jpg
capa.jpg

El Ojo Beer


The fake beer that fooled Cannes Lions Festival

SCROLL DOWN

El Ojo Beer


The fake beer that fooled Cannes Lions Festival

 
 

Original film:

 
 
 
 

Dear Mr. Donald Gunn...

To make this ad, we sent a real letter in formal English to Mr. Donald Gunn. It was an invitation to attend to the El Ojo de Iberoamerica Festival. 

But since the El Ojo is only for Ibero-Americans, we also made ‘our’ version of the letter: it was all in Portuguese, and full of slangs.

In gold you will see an approximate English translation of the original Portuguese copy.

 
 
 

Original version:

 
 
2Q==.jpg

Awards


D&AD In Book

Cannes Lions Shortlist -  Direct

CCSP Black Star

El Ojo Silver Innovation

Wave Bronze Direct

Awards


D&AD In Book

Cannes Lions Shortlist -  Direct

CCSP Black Star

El Ojo Silver Innovation

Wave Bronze Direct